We’ve been struggling with a software glitch in WordPress, due to, we think, incompatibilities between plug-in’s and a new version of the blogging software. It’s been pretty intense. The site has been fully up, but there was no possibility of new posts, not even a notice to readers about what was happening. All this started just before Christmas and ended, basically, yesterday.
So greetings. Count on daily posts as rule, and I will get some of the archives accessible ASAP.
But, for now, a few words about my evolving perspective.
I came out of the trenches, so to speak, of sales, revenue, and new product forecasting, for enterprise information technology (IT) and, earlier, for public utilities and state and federal agencies. When I launched Businessforecastblog last year, my bias popped up in the secondary heading for the blog – with its reference to “data-limited contexts” – and in early posts on topics like “simple trending” and random walks.
I essentially believed that most business and economic time series are basically one form or another of random walks, and that exponential smoothing is often the best forecasting approach in an applied context. Of course, this viewpoint can be bolstered by reference to research from the 1980’s by Nelson and Plosser and the M-Competitions. I also bought into a lazy consensus that it was necessary to have more observations than explanatory variables in order to estimate a multivariate regression. I viewed segmentation analysis, so popular in marketing research, as a sort of diversion from the real task of predicting responses of customers directly, based on their demographics, firmagraphics, and other factors.
So the press of writing frequent posts on business forecasting and related topics has led me to a learn a lot.
The next post to this blog, for example, will be about how “bagging” – from Bootstrap Aggregation – can radically reduce forecasting errors when there are only a few historical or other observations, but a large number of potential predictors. In a way, this provides a new solution to the problem of forecasting in data limited contexts.
This post also includes specific computations, in this case done in a spreadsheet. I’m big on actually computing stuff, where possible. I believe Elliot Shulman’s dictum, “you don’t really know something until you compute it.” And now I see how to include access to spreadsheets for readers, so there will be more of that.
Forecasting turning points is the great unsolved problem of business forecasting. That’s why I’m intensely interested in analysis of what many agree are asset bubbles. Bursting of the dot.com bubble initiated the US recession of 2001. Collapse of the housing market and exotic financial instrument bubbles in 2007 bought on the worst recession since World War II, now called the Great Recession. If it were possible to forecast the peak of various asset bubbles, like researchers such as Didier Sornette suggest, this would mean we would have some advance – perhaps only weeks of course – on the onset of the next major business turndown.
Along the way, there are all sorts of interesting sidelights relating to business forecasting and more generally predictive analytics. In fact, it’s clear that in the era of Big Data, data analytics can contribute to improvement of business processes – things like target marketing for customers – as well as perform less glitzy tasks of projecting sales for budget formulation and the like.
Email me at firstname.lastname@example.org if you want to receive PDF compilations on topics from the archives. I’m putting together compilations on New Methods and Asset Bubbles, for starters, in a week or so.